If those involved with your charity (including those it works with and for) don’t know where you’re going, then you are unlikely to get there! Direction-setting is a mobilising and motivating activity, and one that is fundamental to an effective strategy. In this section you will find information on: Considering impact Be sure to know the impact you want your non profit to have before you set the strategy. Stakeholder analysis Understanding what your stakeholders need and how to deal with their needs is fundamental to strategy development.

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