External environment analysis

There are a wide range of major forces and trends in our external environment. It makes sense to invest time in thinking about their potential future impact both in the short and long term. It’s also often helpful to consider what other players in your market are doing, and what your relationship with them might be. Long-term sustainability comes from an ability to balance two things: the ability to anticipate likely future events and the ability to deal with realities emerging from the day to day. In this section you will find guidance on: Making sense of your environment Looking outside your non profit, charity or social enterprise ensures that you make maximum use of opportunities and minimise threats. Why do strategic analysis? The value and benefits of strategic analysis of the external environment. PESTEL analysis A simple way of exploring what’s going on in your external environment. About other players An introduction to understanding our relationships with other players. Other player analysis: the basics How considering your relationship with others can improve your effectiveness. Strategic group mapping How to take a market perspective on other players. Three circles analysis How to compare your products and services with what beneficiaries want and what other players provide. Collaboration options Co-operation, collaboration and mergers – the options for non profit organisations wanting to work together. Scenario planning Scenarios don’t help you predict the future, but they do help you anticipate it! A case study of scenario planning How sexual health advice provider, Brook, used scenarios to stimulate strategic thinking.

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