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Making sense of your environment

Trends and forces from the outside world The extent to which you can deliver your mission will depend upon trends and forces from the outside world. There are resources that will help you find out more about these forces, then plan how your organisation can work with them to greatest effect. When thinking about external drivers, don’t just consider how they will impact you and your organisation, but also ponder how they might affect your beneficiaries, your funders and other players in your field of operation. How will these important stakeholders be impacted by external drivers, how will it affect needs and services, and what will this changing external context mean to all of you? Work your way through some of the most popular and effective tools for external environment to see which ones are right for you: Political, Economic, Social, Technological (PEST) factors in the external environment. Other players Strategic group mapping Three circles analysis


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